Responsibilities

• Own enrollment goals for your categories, prioritizing initiatives that drive the highest volume.
• Deeply understand the customer journey, identify friction points, and stay informed about industry realities.
• Identify new opportunities and spearhead end-to-end marketing campaigns across multiple channels, including paid social, to drive measurable growth.
• Leverage your marketing analytics expertise to build compelling pitches that make a data-driven case for new initiatives.
• Oversee paid media management and reporting, regularly analyzing marketing efforts to identify bottlenecks, optimize channels, and confidently make strategic assumptions with existing data.
• Seek opportunities to negotiate co-marketing efforts with OEMs, complementary brands, and communities.
• Explore creative messaging strategies and manage external copywriters and designers to deliver high-quality, on-brand content and design assets.
• Other duties as assigned.

Requirements

• 4+ years of non-internship marketing experience, ideally in a startup or agency environment where you gained hands-on experience across multiple channels rather than being specialized in just one area.
• High comfort level with ambiguity. You are willing to test out new concepts, learn fast, and pivot your approach when data tells you a campaign is not working.
• A strong foundation in marketing analytics with the ability to review datasets and translate insights into actionable strategies.
• Hands-on experience with marketing tracking, platforms, and tools like Google Analytics, Google Tag Manager, Meta, and CMS platforms.
• Experience with data analysis and visualization tools such as Sigma, Tableau, or adjacent technologies.
• Excellent project management and communication skills to easily juggle multiple campaigns and collaborate effectively across teams.
• Proven ability to build category expertise to educate and enable partners, paired with informed opinions on creative and customer experience best practices.
• Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

Benefits

• EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.