Senior Manager, Growth Marketing
Airship
USA (Remote)
$130K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
5 hrs ago
Senior Growth Marketing Manager, Woodwork
San Francisco, CA (Hybrid)
$180K/yr – $220K/yrSenior Level8+ years expFull time
Posted 4 months ago
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Job Summary
Drive end-to-end growth marketing for Woodwork, bridging paid media, lifecycle, and product funnel in a regulated healthcare context.
- Own the growth strategy and funnel optimization end-to-end.
- Must-have: 8+ years in growth/performance marketing in healthtech or regulated DTC.
- Standout: Cross-functional leadership across product, clinical ops, legal, and agency management.
Job Description
Responsibilities
- Youll own the end-to-end growth marketing strategy for Woodwork — building the structure, rigor, and execution muscle for a new business unit.
- youll work at the intersection of paid media, lifecycle marketing, and in-funnel optimization, with a sharp focus on converting users across a complex, regulated marketing landscape.
- Own our paid media program — manage agency relationships for Meta and Google campaigns, set strategy and KPIs, and ensure performance is continuously optimized.
- Connect the funnel — youll build the connective tissue between in-app campaigns, email, SMS, and paid channels to create a coherent, measurable customer journey.
- Partner closely with product and clinical ops teams on in-funnel testing, working to reduce friction at every stage of the onboarding flow.
- Navigate regulated marketing constraints — understand what we can and can't say across email, SMS, and paid platforms in a healthcare context, and find creative ways to perform within those guardrails.
- Build toward audience understanding — work with our data and product teams to develop privacy-safe approaches to understanding who our buyers are, improving attribution, and informing messaging strategy.
- Own promotions and incentives strategy — determine the optimal offers, discounts, and incentive structures that drive first-time conversion and long-term retention without eroding unit economics.
- Partner closely with product management to drive an integrated growth strategy. You'll have a seat at the table on funnel and product decisions — because you know that changes in conversion flows and retention have a direct impact on CAC and LTV, and that some of the highest-leverage growth work happens inside the product itself.
- Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your day-to-day instruments — but the primary question you're always answering is: are we growing efficiently?
Requirements
- Have 8+ years of growth or performance marketing experience, with meaningful time spent at a healthtech, telehealth, or other regulated DTC company (think Hims & Hers, Ro, Noom, Thirty Madison, or similar).
- Have operated in a HIPAA-adjacent or privacy-constrained marketing environment — you understand how it shapes what you can track, what you can say, and how you think about attribution.
- Have owned a paid media program end-to-end, including managing agency relationships and holding partners accountable to performance.
- Are comfortable building strategy from scratch — this isn't a role where the playbook exists. You'll need to create it.
- Understand full-funnel thinking : you connect acquisition to activation to retention and aren't satisfied optimizing just one part.
- Have a scrappy, ownership-oriented mindset — you can work lean, move fast, and thrive in ambiguity.
- Are data-driven but not data-paralyzed — you can make smart decisions with imperfect information and limited attribution.
- Are a strong cross-functional collaborator , equally comfortable working with product, clinical ops, legal, and creative teams.
- Exposure to lifecycle marketing (email, SMS, in-app) and how to sequence messaging across a patient or subscriber journey a plus.
Preferred
- Exposure to lifecycle marketing (email, SMS, in-app) and how to sequence messaging across a patient or subscriber journey a plus.
Benefits
- Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
- Family Formation Up to $200,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
- Retirement: 401(k) with 6% match and immediate vesting.
- Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
- Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
- Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
- Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
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