Senior Growth Marketing Manager, Woodwork at Grindr | San Francisco, CA | $180K/yr – $220K/yr

Senior Growth Marketing Manager, Woodwork

San Francisco, CA (Hybrid)

$180K/yr – $220K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end growth marketing for Woodwork, bridging paid media, lifecycle, and product funnel in a regulated healthcare context.

Own the growth strategy and funnel optimization end-to-end.
Must-have: 8+ years in growth/performance marketing in healthtech or regulated DTC.
Standout: Cross-functional leadership across product, clinical ops, legal, and agency management.

Job Description

Responsibilities

Youll own the end-to-end growth marketing strategy for Woodwork — building the structure, rigor, and execution muscle for a new business unit.
youll work at the intersection of paid media, lifecycle marketing, and in-funnel optimization, with a sharp focus on converting users across a complex, regulated marketing landscape.
Own our paid media program — manage agency relationships for Meta and Google campaigns, set strategy and KPIs, and ensure performance is continuously optimized.
Connect the funnel — youll build the connective tissue between in-app campaigns, email, SMS, and paid channels to create a coherent, measurable customer journey.
Partner closely with product and clinical ops teams on in-funnel testing, working to reduce friction at every stage of the onboarding flow.
Navigate regulated marketing constraints — understand what we can and can't say across email, SMS, and paid platforms in a healthcare context, and find creative ways to perform within those guardrails.
Build toward audience understanding — work with our data and product teams to develop privacy-safe approaches to understanding who our buyers are, improving attribution, and informing messaging strategy.
Own promotions and incentives strategy — determine the optimal offers, discounts, and incentive structures that drive first-time conversion and long-term retention without eroding unit economics.
Partner closely with product management to drive an integrated growth strategy. You'll have a seat at the table on funnel and product decisions — because you know that changes in conversion flows and retention have a direct impact on CAC and LTV, and that some of the highest-leverage growth work happens inside the product itself.
Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your day-to-day instruments — but the primary question you're always answering is: are we growing efficiently?

Requirements

Have 8+ years of growth or performance marketing experience, with meaningful time spent at a healthtech, telehealth, or other regulated DTC company (think Hims & Hers, Ro, Noom, Thirty Madison, or similar).
Have operated in a HIPAA-adjacent or privacy-constrained marketing environment — you understand how it shapes what you can track, what you can say, and how you think about attribution.
Have owned a paid media program end-to-end, including managing agency relationships and holding partners accountable to performance.
Are comfortable building strategy from scratch — this isn't a role where the playbook exists. You'll need to create it.
Understand full-funnel thinking : you connect acquisition to activation to retention and aren't satisfied optimizing just one part.
Have a scrappy, ownership-oriented mindset — you can work lean, move fast, and thrive in ambiguity.
Are data-driven but not data-paralyzed — you can make smart decisions with imperfect information and limited attribution.
Are a strong cross-functional collaborator , equally comfortable working with product, clinical ops, legal, and creative teams.
Exposure to lifecycle marketing (email, SMS, in-app) and how to sequence messaging across a patient or subscriber journey a plus.

Preferred

Exposure to lifecycle marketing (email, SMS, in-app) and how to sequence messaging across a patient or subscriber journey a plus.

Benefits

Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
Family Formation Up to $200,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
Retirement: 401(k) with 6% match and immediate vesting.
Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

Grindr

With more than 15 million average monthly active users, Grindr has grown to become the Global Gayborhood in Your PocketTM, on a mission to make a world where the lives of our global community are free, equal, and just. Available in 190+ countries and territories, Grindr is often the primary way for its users to connect, express themselves, and discover the world around them. Since 2015, Grindr for Equality has advanced human rights, health, and safety for millions of LGBTQ+ people in partnership with organizations in every region of the world. Grindr has offices in West Hollywood, the Bay Area, Chicago, and New York. The Grindr app is available on the App Store and Google Play.

Founded in 2009

Los Angeles, California, USA

335 employees (44 in marketing)

www.grindr.com