Responsibilities

• Own the Post-Acquisition User Lifecycle
• Design and scale lifecycle marketing frameworks that drive activation, engagement, retention, and revenue expansion across the US user base.
• Own the full post-registration funnel with direct accountability for converting registered users to active, active to funded, funded to trading, and funded to scaled active trader.
• Develop behavioral segmentation models that enable targeted, relevant lifecycle programs at every stage of the user journey.
• Build and continuously optimize lifecycle programs across email, push, in-app, and owned channels, with every decision grounded in what the data actually shows.
• Go Deep on Proprietary Systems and Data
• Invest the time to understand Webull's internal platform infrastructure, data systems, and user data architecture at a level that allows you to ask questions no one else is asking.
• Own significant data analysis across user behavior, trading patterns, portfolio activity, and engagement signals. Surface growth opportunities and churn indicators before they show up in top-line metrics.
• Build reporting frameworks and analytical tools that give the marketing team clear, reliable visibility into lifecycle performance and user economics.
• Define and own the metrics that matter: new user conversion rates, activation velocity, AUM growth, retention curves, and long-term user value.
• Serve as the US marketing team's primary connection point to platform data, translating technical data into strategic marketing decisions.
• Translate Insight into Strategy and Action
• Produce recommendations, not observations. Every analysis you deliver should come with a point of view and a proposed course of action.
• Track US market trends, competitive movement, and regulatory shifts and bring forward implications that are sharp, timely, and actionable.
• Partner with Product to identify platform behaviors that predict high-value user outcomes and build marketing programs around them.
• Collaborate with Campaign and Creative teams to ensure lifecycle messaging is precise, personalized, and consistent with how Webull shows up across all touchpoints.
• Execute with Rigor and Lead Through Influence
• Partner with Product, Data, Compliance, and Creative teams to ensure growth initiatives are technically sound and compliantly executed.
• Manage complex, multi-dependency projects without losing detail or momentum, and hold workstreams accountable without needing formal authority to do it.
• Use project management tools such as Wrike to maintain visibility and accountability across teams and timelines.