Responsibilities

• Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals: hands-on building, launching, and optimizing from targeting through pipeline contribution
• Build and run vertical-specific campaigns with a deep understanding of segment personas, pain points, and competitive landscape
• Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and audience segments; translate plans into clear briefs and keep execution on track
• Serve as the marketing counterpart to Sales vertical PODs, aligning on account prioritization, campaign plays, and pipeline coverage
• Maintain and refine target account lists with Sales PODs and RevOps using intent data and firmographic signals
• Own campaign calendar management for assigned verticals - planning, sequencing, and flagging conflicts with other programs
• Develop and maintain campaign briefs, including audience, messaging, channel mix, and success criteria before every launch
• Build and maintain campaign dashboards to give Sales and leadership visibility into account engagement and pipeline influence
• Track ABM performance metrics and surface insights and recommendations to the Director of Growth Marketing regularly
• Contribute to quarterly business reviews with pipeline attribution data tied to ABM activity

Requirements

• 6-8 years in B2B demand generation or growth marketing, with at least 2-3 years of hands-on ABM campaign experience
• Experience executing ABM campaigns - comfortable with targeting, audience segmentation, asset coordination, and performance reporting
• Vertical marketing experience in one or more of the following: Healthcare, Government, Financial Services, or Manufacturing (with the ability to tailor messaging and campaigns by segment)
• Proven ability to work closely with Sales teams ( ideally in a POD or aligned model) with strong instincts for translating Sales priorities into marketing action
• Hands-on experience with Influ2 or a similar person-based advertising platform; familiarity with how to integrate it into a broader ABM motion
• Familiarity with a marketing automation tool (Marketo preferred)
• Strong cross-functional instincts - you work well with Product Marketing, MOps, Design, Content, and Sales and know how to move projects forward through collaboration
• Organized and detail-oriented; can manage multiple campaigns simultaneously without dropping handoffs
• Clear communicator - comfortable writing briefs, presenting campaign plans, and coordinating across teams

Benefits

• Flexible work environment
• Discretionary vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of tr aditional benefits