Responsibilities

• Own a global portfolio of B2B acquisition SEM campaigns, driving measurable growth through rigorous strategy, structured testing, and continuous optimization. This role requires the ability to drive and execute SEM initiatives, with deep expertise in campaign management, budget optimization, value-based bidding, tracking implementation and validation, and experiment design.
• You will be accountable for new employer acquisition growth within cost-per-acquisition (CPA) targets and will partner closely with Marketing Data Science, Product, and Engineering to ensure programs are properly instrumented, insights are clear, and optimization strategies are tied to business impact.
• Who you are - Oversee end-to-end management of multi-million dollar SEM campaigns, including planning, execution, optimization, testing, measurement, and reporting
• Own a country-level portfolio of SEM campaigns, consistently meeting monthly budget, conversion, and CPA targets
• Build and maintain scalable processes to track and analyze key performance indicators (KPIs), using data to inform optimization decisions
• Leverage internal and external AI tools to improve workflows, automate repeatable tasks, and enhance campaign performance
• Partner with cross-functional marketing teams to identify opportunities, shape acquisition strategies, and manage paid budgets to meet KPIs and maximize ROI
• Promote an iterative, test-and-learn culture in collaboration with Marketing Data Science, from test design through analysis and rollout
• Interpret campaign performance, diagnose trends, and deliver clear, actionable recommendations while coordinating work across cross-functional partners to ensure timely, high-quality execution

Requirements

• Requires a minimum of 7 years of related experience; or a minimum of 5 years with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience.
• Deep expertise in Google Ads, Microsoft Ads (Bing), and Search Ads 360 (SA360), including direct experience managing search, DSA, Performance Max, and AI Max campaign structures
• Exceptional understanding of Search fundamentals, evolving search ecosystems, tracking systems, pixels, UTMs, and conversion APIs
• Proven track record of planning, implementing, and scaling global paid search programs, including incrementality testing and measuring campaign effectiveness
• Analytical and data-driven mindset, with experience interpreting large datasets and generating actionable insights using SQL, Python, or other tools
• Highly resourceful and autonomous, with a demonstrated ability to manage complex projects in a fast-paced, cross-functional environment
• Excellent verbal and written communication skills, with meticulous attention to detail and effective time management