Responsibilities

• Oversee end-to-end management of multi-million dollar SEM campaigns, including planning, execution, optimization, testing, measurement, and reporting
• Own a country-level portfolio of SEM campaigns, consistently meeting monthly budget, conversion, and CPA targets
• Build and maintain scalable processes to track and analyze key performance indicators (KPIs), using data to inform optimization decisions
• Leverage internal and external AI tools to improve workflows, automate repeatable tasks, and enhance campaign performance
• Partner with cross-functional marketing teams to identify opportunities, shape acquisition strategies, and manage paid budgets to meet KPIs and maximize ROI
• Promote an iterative, test-and-learn culture in collaboration with Marketing Data Science, from test design through analysis and rollout
• Interpret campaign performance, diagnose trends, and deliver clear, actionable recommendations while coordinating work across cross-functional partners to ensure timely, high-quality execution

Requirements

• Requires a minimum of 7 years of related experience; or a minimum of 5 years with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience.
• Deep expertise in Google Ads, Microsoft Ads (Bing), and Search Ads 360 (SA360), including direct experience managing search, DSA, Performance Max, and AI Max campaign structures
• Exceptional understanding of Search fundamentals, evolving search ecosystems, tracking systems, pixels, UTMs, and conversion APIs
• Proven track record of planning, implementing, and scaling global paid search programs, including incrementality testing and measuring campaign effectiveness
• Analytical and data-driven mindset, with experience interpreting large datasets and generating actionable insights using SQL, Python, or other tools
• Highly resourceful and autonomous, with a demonstrated ability to manage complex projects in a fast-paced, cross-functional environment
• Excellent verbal and written communication skills, with meticulous attention to detail and effective time management