Senior Growth Marketing Manager at Popmenu | Atlanta, GA

Senior Growth Marketing Manager

Atlanta, GA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own and optimize paid search and integrated digital campaigns to drive conversions for Popmenu, balancing search, social, and content-driven channels with rigorous testing and reporting.

Own end-to-end paid search strategy across GA4, GTM, and Salesforce to improve performance and ROI.
Drive cross-channel campaigns (Google, YouTube, Meta) with measurement, testing, and data-informed optimization.

Job Description

Collaborate with the internal team to develop comprehensive paid search strategies that are aligned with Popmenu marketing objectives and target audience demographics to improve performance measures and conversions.
Maintain and optimize campaigns for appropriate ad and conversion tracking in Google products (GA4, GTM) and Salesforce.com.
Develop and execute comprehensive Google Advertising campaigns across Search, YouTube, Gmail, Discover, and Display to achieve conversion goals.
Develop and execute branding and traffic campaigns on Meta.
Work closely with the Popmenu marketing team to optimize Popmenu's website and develop compelling copy, graphics, and multimedia content that resonates with operators to drive engagement/conversions for paid and organic channels.
Work closely with the content team to send monthly newsletters to clients and prospects and run direct mail campaigns.
Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend.
Conduct regular analysis and reporting of campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA), to identify trends, insights, and areas for optimization.
Implement rigorous A/B testing methodologies to optimize ad creative, messaging, and targeting parameters for maximum performance and effectiveness.
Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts.

Popmenu

3.5 Glassdoor

As a leading innovator in restaurant technology, Popmenu is on a mission to make profitable growth easy for all restaurants. Digital marketing, online ordering and on-premise technologies headline a powerful product suite infused with artificial intelligence (AI), automation, and deep data on guest preferences. The company consolidates tools needed to engage guests, serving as a digital control center for more than 10,000 independent restaurants and hospitality groups in the US, UK, and Canada. For more information, visit popmenu.com.

Founded in 2016

Atlanta, Georgia, USA

294 employees (61 in marketing)

get.popmenu.com

55% recommend to a friend

79% CEO approval