Responsibilities

• Growth, Subscriber Quality, and Lifecycle - Support newsletter growth across multiple brands by analyzing subscriber quality by source, channel, campaign, creative, funnel, and brand. Identify high-value acquisition sources and build feedback loops between paid acquisition and downstream engagement.
• Growth, Subscriber Quality, and Lifecycle - Analyze subscriber LTV across acquisition sources, funnels, and brands with data and tech teams. Audit and optimize onboarding, engagement sequences, and subscriber journeys. Decrease payback period through post-subscription monetization, lifecycle optimization, and cross-brand engagement.
• Growth, Subscriber Quality, and Lifecycle - Recommend and implement tests to improve open rates, click rates, retention, and engagement. Build repeatable, automated growth strategies via cross-pollination to increase effective LTV.
• Marketing Campaign Execution - Spearhead the development and management of campaign plans for course launches, digital products, partnerships, lead generation, newsletter acquisition, and audience research, translating priorities into clear briefs, timelines, owners, deliverables, and dependencies.
• Marketing Campaign Execution - Collaborate across internal teams to keep campaigns moving, monitor performance, recommend optimizations, build repeatable playbooks, and ensure campaigns connect to audience growth, brand trust, engagement, and revenue goals.
• Paid Acquisition and Agency Management - Manage day-to-day communication with paid media agencies and other marketing partners—prepare agendas, follow up on action items, and hold agencies accountable for prioritizing subscriber quality and engagement over cost per subscriber, testing discipline, reporting, and follow-through.
• Paid Acquisition and Agency Management - Evaluate acquisition performance across Meta and other paid channels to identify scaling opportunities and new channel tests.
• Marketing Operations, Reporting, and Executive Communication - Maintain a clear weekly marketing and growth priorities tracker, manage active workstreams across growth, lifecycle, campaigns, agencies, and internal teams, and proactively flag risks, delays, resource constraints, and tradeoffs.
• Marketing Operations, Reporting, and Executive Communication - Build concise weekly updates for internal teams and leadership summarizing progress, key metrics, learnings, blockers, and next steps. Partner with data and tech teams on reporting needs and dashboards.