Responsibilities

• Growth, Subscriber Quality, and Lifecycle: Support newsletter growth across multiple brands by analyzing subscriber quality by source, channel, campaign, creative, funnel, and brand. Identify high-value acquisition sources and build feedback loops between paid acquisition and downstream engagement.
• Analyze subscriber LTV across acquisition sources, funnels, and brands with data and tech teams. Audit and optimize onboarding, engagement sequences, and subscriber journeys. Decrease payback period through post-subscription monetization, lifecycle optimization, and cross-brand engagement.
• Recommend and implement tests to improve open rates, click rates, retention, and engagement. Build repeatable, automated growth strategies via cross-pollination to increase effective LTV.
• Marketing Campaign Execution: Spearhead the development and management of campaign plans for course launches, digital products, partnerships, lead generation, newsletter acquisition, and audience research, translating priorities into clear briefs, timelines, owners, deliverables, and dependencies.
• Collaborate across internal teams to keep campaigns moving, monitor performance, recommend optimizations, build repeatable playbooks, and ensure campaigns connect to audience growth, brand trust, engagement, and revenue goals.
• Paid Acquisition and Agency Management: Manage day-to-day communication with paid media agencies and other marketing partners—prepare agendas, follow up on action items, and hold agencies accountable for prioritizing subscriber quality and engagement over cost per subscriber, testing discipline, reporting, and follow-through.
• Evaluate acquisition performance across Meta and other paid channels to identify scaling opportunities and new channel tests.
• Marketing Operations, Reporting, and Executive Communication: Maintain a clear weekly marketing and growth priorities tracker, manage active workstreams across growth, lifecycle, campaigns, agencies, and internal teams, and proactively flag risks, delays, resource constraints, and tradeoffs.
• Build concise weekly updates for internal teams and leadership summarizing progress, key metrics, learnings, blockers, and next steps. Partner with data and tech teams on reporting needs and dashboards.

Requirements

• Minimum 6 years in growth marketing, lifecycle marketing, marketing operations, or audience development
• Minimum 5 years with newsletters or digital media
• Proven track record growing email newsletters, subscriber businesses, media properties, or digital products from the ground up
• Deep expertise with Meta Business Suite and other paid acquisition channels
• Hands-on experience with lifecycle marketing, email marketing automation, onboarding flows, and subscriber journeys
• Demonstrated success with quiz funnels, lead magnets, landing pages, and paid acquisition funnels
• Deep understanding of acquisition, activation, engagement, retention, and monetization metrics and their interplay
• Proven ability to translate marketing priorities into clear, executable project and campaign roadmaps

Benefits

• This position is hybrid, typically Monday through Friday. Preference given to candidates based in Orange County or Los Angeles who are able to work from our Newport Beach office a minimum of 3 days per week.
• Optimism offers a comprehensive compensation and benefits package, including low-cost medical, dental, and vision insurance, a 401(k)-retirement plan with employer match, and company-paid short-term disability.
• Optimism an Equal Opportunity Employer, and qualified candidates are encouraged to apply online by submitting their resume and cover letter detailing their qualifications and experience.