Senior Growth Marketing Manager at Optimism | Newport Beach, CA | $140K/yr – $165K/yr

Optimism

Senior Growth Marketing Manager

Newport Beach, CA (Hybrid)

$140K/yr – $165K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own growth for Optimism’s email and newsletter ecosystem, turning acquisition, onboarding, and engagement into scalable lifetime value across multiple brands.

Growth & Lifecycle Ownership: optimize onboarding, journeys, and monetization to lift subscriber value across brands.
Campaign & Partner Management: plan cross-brand programs with clear briefs, owners, timelines, and dependencies.
Measurement & Reporting: partner with data/tech to track progress and share leadership-ready updates.

Job Description

Responsibilities

Support newsletter growth across multiple brands by analyzing subscriber quality by source, channel, campaign, creative, funnel, and brand. Identify high-value acquisition sources and build feedback loops between paid acquisition and downstream engagement.
Analyze subscriber LTV across acquisition sources, funnels, and brands with data and tech teams. Audit and optimize onboarding, engagement sequences, and subscriber journeys. Decrease payback period through post-subscription monetization, lifecycle optimization, and cross-brand engagement.
Recommend and implement tests to improve open rates, click rates, retention, and engagement. Build repeatable, automated growth strategies via cross-pollination to increase effective LTV.
Spearhead the development and management of campaign plans for course launches, digital products, partnerships, lead generation, newsletter acquisition, and audience research, translating priorities into clear briefs, timelines, owners, deliverables, and dependencies.
Collaborate across internal teams to keep campaigns moving, monitor performance, recommend optimizations, build repeatable playbooks, and ensure campaigns connect to audience growth, brand trust, engagement, and revenue goals.
Manage day-to-day communication with paid media agencies and other marketing partners—prepare agendas, follow up on action items, and hold agencies accountable for prioritizing subscriber quality and engagement over cost per subscriber, testing discipline, reporting, and follow-through.
Evaluate acquisition performance across Meta and other paid channels to identify scaling opportunities and new channel tests.
Maintain a clear weekly marketing and growth priorities tracker, manage active workstreams across growth, lifecycle, campaigns, agencies, and internal teams, and proactively flag risks, delays, resource constraints, and tradeoffs.
Build concise weekly updates for internal teams and leadership summarizing progress, key metrics, learnings, blockers, and next steps. Partner with data and tech teams on reporting needs and dashboards.

Requirements

Minimum 6 years in growth marketing, lifecycle marketing, marketing operations, or audience development
Minimum 5 years with newsletters or digital media
Proven track record growing email newsletters, subscriber businesses, media properties, or digital products from the ground up
Deep expertise with Meta Business Suite and other paid acquisition channels
Hands-on experience with lifecycle marketing, email marketing automation, onboarding flows, and subscriber journeys
Demonstrated success with quiz funnels, lead magnets, landing pages, and paid acquisition funnels
Deep understanding of acquisition, activation, engagement, retention, and monetization metrics and their interplay
Proven ability to translate marketing priorities into clear, executable project and campaign roadmaps

Benefits

Optimism offers a comprehensive compensation and benefits package, including low-cost medical, dental, and vision insurance, a 401(k)-retirement plan with employer match, and company-paid short-term disability.

Optimism

Optimism is an inbox-first digital media company with brands that reach millions of Americans every day. Optimism's portfolio consists of more than a dozen publications spanning a wide variety of topics. While the subject matter may vary (from travel to learning to news) all of Optimism's brands are united by a singular mission: to build a brighter web. This mission carries through to each and every one of Optimism's brands, all of which at their core aim to be nourishing and uplifting to their readers. This promise has allowed Optimism to build a powerful audience of millions of engaged subscribers who have made a habit of starting their day with Optimism.

Founded in 2022

New York, New York, USA

56 employees (12 in marketing)

www.optimism.com