Responsibilities

• Own, define, and continuously evolve our full-funnel B2B paid media strategy across LinkedIn, Google Ads, and emerging channels, with a clear rationale for how each investment generates demand and drives pipeline
• Lead paid media budget management: allocate, forecast, and report on spend efficiency and ROI to Finance and Marketing leadership
• Develop and execute integrated, multi-channel campaigns across the full funnel, translating buyer insights and segment priorities into targeted programs that drive engagement from awareness through conversion
• Own content syndication programs through trade publications and B2B media partners to extend reach and generate leads within target healthcare verticals
• Plan and execute ABM programs to engage in-market accounts across target verticals, leveraging intent data, firmographic targeting, and trade publication placements
• Set creative direction and brief development in partnership with the internal Content and Creative teams; own the quality and consistency of all paid and syndicated assets from brief through final approval
• Manage web projects and partner with the Web dev team on website optimization, landing page performance, and conversion rate optimization to support campaign and demand generation goals
• Track, analyze, and present full-funnel lead generation performance from MQL to SQO+, with regular insights and strategic recommendations to leadership

Requirements

• 5-7 years of experience in B2B paid media and performance marketing, with a track record of owning multi-channel paid strategies with full budget accountability in a B2B environment
• 4+ years of hands-on experience managing LinkedIn Campaign Manager and Google Ads (Search, Display), including running ABM campaigns with audience segmentation, intent-based targeting, and coordination across paid and syndicated channels
• 3+ years of SEM experience with a strong understanding of how paid search connects to broader demand generation goals
• Demonstrated experience with content syndication programs through trade publications and B2B media partners, ideally within healthcare or health tech
• Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
• Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence

Preferred

• B2B experience in healthcare, health tech, or benefits is strongly preferred
• Familiarity with Salesforce, Wordpress, Looker, Mixpanel, or similar BI and CRM tools a plus

Benefits

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.