Responsibilities

• Own paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit, managing more than $100K in monthly spend.
• Improve customer acquisition and LTV-to-CAC performance through structured experimentation, measurement, and channel optimization.
• Identify opportunities to scale existing channels and test new platforms, audiences, creative approaches, and campaign structures.
• Build paid social strategies for new Noom products and translate business objectives into actionable acquisition plans.
• Partner with Creative, Growth Product, and Analytics to improve campaign performance across the full customer journey.
• Communicate insights and recommendations to senior leaders while independently driving cross-functional workstreams forward.

Requirements

• Deep, hands-on paid social experience within a direct-to-consumer, ecommerce, or similarly performance-focused business.
• Advanced knowledge of Meta and experience with additional platforms such as Pinterest, Snapchat, Reddit, Youtube, and TikTok.
• Strong command of direct-response marketing, including CAC, LTV, conversion, incrementality, and performance optimization.
• Experience managing meaningful media budgets and using approaches such as marketing mix modeling or multi-touch attribution to inform investment decisions.
• A proactive, independent operator who can set direction, anticipate next steps, and effectively partner across the organization.
• A confident communicator who can translate complex performance insights for senior and C-suite leaders, with some experience managing or mentoring others.

Benefits

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.