Responsibilities

• Own the strategy and execution for email and other lifecycle marketing channels across various stages of the customer journey.
• Perform sophisticated user segmentation to design thoughtful campaigns with dynamic targeting, personalized messaging, and compelling offers to drive measurable outcomes.
• Analyze and interpret complex data set to establish key growth metrics and identify optimization opportunities to continually improve performance.
• Partner closely with the Marketing Ops and Product teams to build innovative features and functionality within the MarTech stack.
• Demonstrate deep understanding of advanced campaign measurement in order to manage an experimentation roadmap, to continually gain insights that help produce the best possible results.
• Establish principles for measuring ROI, setting payback periods, and strategies that grow the business profitably.

Requirements

• - Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• - OR equivalent experience.
• - 3+ years of prior experience in a role partnering closely or sharing goals with sales, product, or engineering teams.
• - 3+ years of experience using data analysis or business intelligence tools (e.g., Excel, Power BI, Tableau) to inform strategic decisions or optimize business processes, with a proven track record of applying data to drive measurable outcomes.
• - 3+ years of experience owning email, lifecycle, and/or other retention marketing channels.

Preferred

• - Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• - OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• - OR equivalent experience.