Responsibilities

• Manage the day-to-day operation of LiNK’s advertising accounts.
• Build, launch, monitor, test, and optimize advertising campaigns focused on growth.
• Build and maintain conversion tracking across all advertising platforms, ensuring accurate attribution from ad click through to form submission, donation, or other conversion events.
• Work with the Assistant Director of Growth to set campaign measurement plans before launch: objectives, target audiences, conversion events, tracking, and reporting.
• Develop and manage advertising strategy, including channel and audience targeting, to drive acquisition and revenue growth.
• Partner with the Marketing & Communications and Annual Fund Team to coordinate campaign launches across advertising, email, website, and other digital channels, aligning timing, messaging, tracking, and conversion paths to drive revenue goals.
• Track spending against approved budgets and flag issues like overspend, limited delivery, and underperforming campaigns.
• Request creative assets needed from graphic designer and filmmaker, including specifications, asset delivery, and versions for testing.
• Own LiNK's marketing automation platform, including email templates, automation rules, drip campaigns, list hygiene, suppression policies, and A/B testing.
• Build and maintain segmentation and audience lists that support acquisition, engagement, donor retention, and personalized communications with a focus on increasing conversion.

Requirements

• 5+ years of experience in marketing operations, growth marketing, marketing technology, digital marketing, or a comparable role, preferably in the non-profit sector.
• Hands-on administration experience with a marketing automation platform, Pardot preferred.
• Demonstrated experience building automation, workflows, and integrations.
• Hands-on experience managing paid advertising accounts, including campaign setup, conversion tracking, budget pacing, attribution modeling, and performance reporting.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Strong data skills, including the ability to structure, audit, and interpret digital marketing data, and to communicate findings to non-technical stakeholders.
• Experience with technical and content SEO, including emerging answer-engine optimization.
• Experience with conversion-rate optimization and A/B testing in email, website, and ads.
• Strong organizational skills with the ability to manage multiple tasks, deadlines, and priorities effectively and independently.

Preferred

• Experience managing a Google Ad Grant account and maintaining program compliance.
• Experience with any of the following: Pardot, Salesforce, Webflow, Funraise, Formcrafts, Stripo, Optibase, Looker Studio, UTM.io, SEMrush.
• Familiarity with the Pardot–Salesforce connector and how marketing automation data syncs to a CRM.
• Experience with donor lifecycle, recurring giving, lapsed-donor reactivation, year-end campaigns.
• Experience as the sole owner of a martech stack.
• Basic HTML/CSS for email and landing page troubleshooting.
• Familiarity with data privacy and consent requirements (GDPR, CCPA).
• Having a go-to toolkit — the platforms, naming conventions, and QA habits you bring to a new stack on day one.

Benefits

• Health insurance (medical, dental, vision)
• Paid sabbatical every 5 years
• Retirement benefits (401k with company match)
• Life insurance
• Generous paid vacation, sick, and holiday leave
• Winter break!
• Flexible Spending Account (health and dependent care)
• Professional development fund
• Wellness support stipend ($100/ month)
• Collaborative work culture with strong company values