Senior Growth Marketing Manager at LawnStarter | Los Angeles, CA | $150K/yr – $180K/yr

LawnStarter

Senior Growth Marketing Manager

Los Angeles, CA (Remote)

$150K/yr – $180K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive paid channel growth by building and optimizing campaigns across paid social, search, and emerging channels for LawnStarter.

Own end-to-end campaigns across Google/Meta with in-platform execution
Must-have: hands-on management of six- to seven-figure monthly budgets
Standout: building a channel from scratch with no existing playbook

Job Description

Responsibilities

Paid channel strategy and execution across paid social, paid search, job marketplaces, and emerging channels
Landing pages and signup CRO: own conversion rate optimization from ad click through signup
Creative development and testing: own ad copy, creative concepts, and testing framework
Market-level spend allocation: make informed tradeoffs about where to invest
Data-driven top-of-funnel strategy: mine signup, onboarding, and activation data to identify early signals
Cross-functional collaboration on activation: partner with Product, Operations, and Analytics to improve the post-signup funnel
Reporting and dashboards: build and maintain reporting focused on cost per activated Pro, time to first service, and signup-to-first-service
Forecasting partnership: forecast supply needs by market and allocate budget

Requirements

Hands-on at scale. personally managed six- or seven-figure monthly budgets across Google and Meta; build campaigns, analyze data, iterate
In-platform execution; not just managing agencies
Paid social and interrupt marketing experience across Meta, LinkedIn, TikTok, YouTube that drives real outcomes
Conversion-minded: own landing pages and signup flows; CRO ownership
Data-driven strategist: mine data, build reports, weekly course-correct
Experience in building or managing supply-side marketplace growth (bonus)
Ambiguity tolerance: ability to define strategy and build infrastructure in a new channel
AI-native capability to use AI tools for performance optimization

Preferred

Supply-side marketplace experience (bonus)
Data-driven strategist: ability to mine data to inform top-of-funnel decisions
Builder in ambiguity: comfortable operating without existing playbooks or historical data
AI-native: use of AI tools to generate variants, analyze data, build reports, and mine insights

Benefits

Base salary: $150,000–$180,000 USD
Healthcare: Medical, dental, and vision
Fully remote: This role requires deep focus for campaign builds, data analysis, and creative iteration. Work from anywhere in the US.
401(k)
Unlimited PTO: Focused on outcomes, not hours

LawnStarter

4.1 Glassdoor

LawnStarter is a marketplace for outdoor home services. We offer the simplest and most effective solution for ordering and managing outdoor home services, with operations in more than 3,000 cities across the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.We have successfully raised over $35M from some of the leading technology and growth investors.

Founded in 2013

Austin, Texas, USA

437 employees (65 in marketing)

www.lawnstarter.com

74% recommend to a friend

83% CEO approval