Senior Growth Marketing Manager, Gusto Wallet at Gusto | San Francisco, CA | $128K/yr – $200K/yr

Gusto

Senior Growth Marketing Manager, Gusto Wallet

San Francisco, CA (Hybrid)

$128K/yr – $200K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive product marketing strategy and GTM for a B2C fintech product with multi-channel lifecycle campaigns.

Own market segmentation, messaging, and value propositions aligned with Product and Sales.
Must-have: 5–7 years in B2C product marketing (fintech preferred) and 1–3 years lifecyle marketing.
Standout: Experience leading cross-functional campaigns and automated lifecycle programs across email, SMS, push, and in-app.

Job Description

Responsibilities

Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging that resonates with distinct audiences.
Deliver Go-to-Market Strategy and Campaigns: Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app). You’ll also partner with PR, Brand, and Sales to develop a cohesive strategy.
Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis

Requirements

5-7 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.
1-3 years experience working with lifecycle marketing.
Experience using customer insights and data to inform segmentation, messaging, and manage experiments.
Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages.
Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
Strategic thinking combined with a “roll up the sleeves” doer attitude

Preferred

A plus if you’ve used tools such as Iterable or Braze

Gusto

3.2 Glassdoor

Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses

Founded in 2011

San Francisco, California, USA

4.3K employees (207 in marketing)

www.gusto.com

50% recommend to a friend

53% CEO approval