Responsibilities

• Campaign Development & Ownership: Build concepts, messaging strategy and segmentation plans from high level direction for promotions and product launches.
• Messaging & Copy Leadership: Own and optimize email, SMS, landing pages and site placements based on performance and customer behavior.
• Agency & Partner Leadership: Coordinate with email, SMS, influencer and PR partners; craft briefs and strategic direction for agency execution.
• Retention & Lifecycle Thinking: Identify opportunities to boost repeat purchases and lifetime value via campaigns, loyalty initiatives, segmentation, and lifecycle programs.
• Customer Journey & Conversion Optimization: Own the end-to-end marketing experience post-engagement; fix gaps in landing pages, product assortment, merchandising logic and pricing clarity.
• Retail Traffic & Engagement Support: Collaborate with sales to drive store traffic and translate brand campaigns into retail activations.
• Cross-Functional Partnership: Align with Ecommerce, Brand, Merchandising, and Retail to communicate needs and implement improvements.
• Project Management: Own timelines and deliverables; manage partners and ensure timely, high-quality launches.

Requirements

• 5–8 years in DTC, retail, or ecommerce marketing.
• Strong problem solving and independent execution with cross-functional collaboration in a fast-paced environment.
• Ability to identify opportunities and provide relevant recommendations; proven campaign development and execution skills including email/SMS lifecycle marketing.
• Detail-oriented with strong customer experience instincts.
• Comfortable working cross-functionally in a fast-paced environment.