Responsibilities

• Campaign Strategy & Execution: Design and execute multi-channel ABM campaigns targeting a select groups of high-value accounts. This could include events, webinars, email, social media, direct mail, digital advertising, and personalized content.
• Account Research & Insights: In partnership with sales and product marketing, conduct in-depth research on accounts to understand their shared business challenges, key stakeholders, and pain points. Use these insights to craft cohorts and create hyper-relevant messaging and offers.
• Content & Asset Development: Collaborate across marketing and external vendors to create custom content and assets that speak directly to target accounts.
• Event & Activation Management: Plan and manage tradeshows and events activations (e.g., executive dinners, workshops, and virtual roundtables) designed to engage key decision-makers within target accounts.
• Membership Organization Management: Own our engagements and maximize our membership organizations as channels to reach our target buyer personas and segments.
• Customer Marketing: Support achieving robust pipeline and revenue goals within our customer base by collaborating across sales, marketing, customer success, and the executive leadership team to create tailored customer marketing programs that convert.
• Performance Analysis: Track and report on key ABM metrics, including account engagement, pipeline generated, and revenue influenced. Use data to optimize campaigns and inform future strategy.
• Sales Collaboration: Partner directly with the sales and SDR teams to ensure tight alignment on account targeting, messaging, and follow-up activities related to specific 1:1 and 1:few campaigns.

Requirements

• Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing
• At least 8 years of experience in a high growth marketing team
• Excellent project management and organizational skills
• Strong communication and collaboration abilities
• Fluent in key MarTech stack including Marketo, SFDC, 6sense as well as other outreach and engagement platforms.
• Strong presentation creation and delivery skills, ability to educate and lead a team to success in a campaign motion.
• A creative and strategic thinker who can develop innovative ways to engage hard-to-reach accounts.