Senior Growth Marketing Manager at Blue Heron Capital | USA

Blue Heron Capital

Senior Growth Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level8+ years expInternship

Posted 3 months ago

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Job Summary

Drive ABM-powered growth by owning multi-channel campaigns for high-value accounts and leading 1:few/1:1 initiatives.

Own multi-channel ABM campaigns and account activations.
Must-have: At least 8 years in a high-growth B2B marketing role.
Standout: Specialization in ABM motions with sales alignment.

Job Description

Responsibilities

Campaign Strategy & Execution: Design and execute multi-channel ABM campaigns targeting a select groups of high-value accounts. This could include events, webinars, email, social media, direct mail, digital advertising, and personalized content.
Account Research & Insights: In partnership with sales and product marketing, conduct in-depth research on accounts to understand their shared business challenges, key stakeholders, and pain points. Use these insights to craft cohorts and create hyper-relevant messaging and offers.
Content & Asset Development: Collaborate across marketing and external vendors to create custom content and assets that speak directly to target accounts.
Event & Activation Management: Plan and manage tradeshows and events activations (e.g., executive dinners, workshops, and virtual roundtables) designed to engage key decision-makers within target accounts.
Membership Organization Management: Own our engagements and maximize our membership organizations as channels to reach our target buyer personas and segments.
Customer Marketing: Support achieving robust pipeline and revenue goals within our customer base by collaborating across sales, marketing, customer success, and the executive leadership team to create tailored customer marketing programs that convert.
Performance Analysis: Track and report on key ABM metrics, including account engagement, pipeline generated, and revenue influenced. Use data to optimize campaigns and inform future strategy.
Sales Collaboration: Partner directly with the sales and SDR teams to ensure tight alignment on account targeting, messaging, and follow-up activities related to specific 1:1 and 1:few campaigns.

Requirements

Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing
At least 8 years of experience in a high growth marketing team
Excellent project management and organizational skills
Strong communication and collaboration abilities
Fluent in key MarTech stack including Marketo, SFDC, 6sense as well as other outreach and engagement platforms.
Strong presentation creation and delivery skills, ability to educate and lead a team to success in a campaign motion.
A creative and strategic thinker who can develop innovative ways to engage hard-to-reach accounts.

Preferred

Benefits

Blue Heron Capital

Blue Heron Capital is a growth equity firm based in Richmond, Virginia. Nothing excites us like growth and disruption, and that’s why we fund big ideas in healthcare and enterprise technology. We use the powerful combination of financial capital and the human capital of our OA Collaborative to invest in companies where we have deep, relevant experience. This business-building strategy gives portfolio management teams access to diverse experiences and insights to accelerate their company growth.

Founded in 2006

Richmond, Virginia, USA

23 employees (2 in marketing)

www.blueheroncap.com