Responsibilities

• Own paid search performance and agency management, optimizing campaigns against ROAS and CAC goals
• Lead the DTC affiliate program, growing high-quality partnerships that drive incremental revenue and customer acquisition
• Own newsletter marketing strategy, increasing the total share of new customers and revenue attributed to this channel
• Lead podcast advertising efforts in partnership with Performance Marketing Lead, either directly or through external agency management
• Build cross-channel performance reporting and surface insights that inform growth strategy and optimization priorities
• Test and scale tactics such as copy, landing pages, and CRO as it relates to these acquisition channels

Requirements

• 3–6+ years of growth or performance marketing experience (DTC / e-commerce strongly preferred); level and experience level will flex with title
• Hands-on experience managing paid search / Google Ads, either directly or through an agency, with a demonstrated track record on ROAS/CAC
• Experience owning at least one of: affiliate program management, email/newsletter marketing, or podcast advertising — ideally more than one
• Comfortable holding agencies and external partners accountable to deliverables and KPIs
• Analytical: can pull data, build performance reporting, and translate it into channel decisions without needing a dedicated analyst
• Location: Boston, MA or New York, NY (Hybrid, 3 days/week in-office)

Benefits

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits