Responsibilities

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting:
• New business demand generation
• Customer retention, adoption, and expansion
• Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale

Requirements

• Bachelor's degree in marketing, communications or related field, or the equivalent combination of education, training, and experience.
• 7+ years of B2B marketing experience, with direct B2G / public sector marketing experience required
• Proven success driving pipeline and MQLs in a government or GovTech environment
• Strong experience with demand generation, ABM, and multichannel campaign execution
• Hands-on expertise with HubSpot or comparable marketing automation platforms
• Exceptional written and verbal communication skills, including copywriting and campaign messaging
• Highly organized, data driven, and comfortable managing multiple priorities in a fast-paced environment
• Demonstrated ability to operate independently, manage ambiguity, and drive initiatives from idea to execution
• Confident communicator with experience presenting to senior leaders, cross functional partners, or external audiences

Preferred

• Experience marketing SaaS or technology solutions to state and local government agencies
• Familiarity with public sector procurement processes and extended buying cycles
• Experience mentoring other marketers
• Advanced reporting and analytics skills (Excel, PowerPoint, dashboards)

Benefits

• Group Medical, Dental, Vision and Life insurance
• 401k
• Unlimited Vacation
• Paid Sick Leave & Holidays