Own and scale growth across channels, driving user acquisition, activation, retention, and revenue while building GTM playbooks for new features and PLG conversions.

• Growth & GTM Strategy: Own multi-channel growth, driving acquisition, activation, and revenue with a PLG-first funnel.
• Experimentation & Optimization: Design and run tests to validate hypotheses, optimize landing pages, funnels, and messaging for business audiences.
• Analytics & Reporting: Build dashboards to track growth KPIs and inform budget allocation and channel prioritization.