Responsibilities

• Drive Demand Generation Success: Create high-performing copy for demand generation initiatives including email campaigns, paid media, nurture streams, landing pages, webinars, events, and ABM campaigns.
• Translate Messaging into Action: Convert complex enterprise product positioning, persona insights, and competitive narratives into clear, audience-specific campaign messaging.
• Support Campaign Performance: Partner with Demand Generation and Marketing teams to improve lead generation, account engagement, meeting creation, and pipeline growth.
• Enable Multi-channel Campaign Execution: Create integrated content across channels including email, LinkedIn, digital advertising, website content, event promotions, SDR follow-ups, and campaign assets.
• Optimize Through Data & Testing: Support A/B testing initiatives and continuously refine subject lines, CTAs, messaging, and content experiences based on campaign performance data.
• Maintain Brand Consistency: Ensure messaging aligns with Sirion’s voice, positioning framework, and campaign objectives across all customer touchpoints.
• Build Repeatable Content Frameworks: Create scalable content templates and reusable frameworks that enable faster and more consistent campaign execution.

Requirements

• B2B Marketing Copywriting Expertise: Minimum 5+ years of experience in growth marketing copywriting, demand generation copywriting, or related content roles.
• Enterprise SaaS / B2B Technology Experience: Experience creating content for enterprise software, SaaS platforms, or complex B2B technology solutions preferred.
• Conversion-focused Writing Capability: Strong understanding of demand generation funnels, campaign performance, lead generation, and conversion-oriented messaging.
• Content Portfolio Strength: Demonstrated experience creating campaign content across paid ads, email campaigns, webinars, landing pages, ABM initiatives, and event marketing programs.
• Product Messaging Translation: Ability to simplify complex product and technical messaging into clear, compelling customer-focused content.
• Cross-functional Collaboration: Comfortable working across Product Marketing, Demand Generation, Digital, Creative, and Field Marketing teams.
• Analytical Mindset: Ability to use campaign metrics, testing data, and performance insights to improve messaging effectiveness.
• Execution Agility: Comfortable balancing speed, quality, and multiple priorities within a fast-paced enterprise B2B marketing environment.