Responsibilities

• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
• Design programs for key stages of the customer journey
• Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
• Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
• Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
• Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
• Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue

Requirements

• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company OR 1-4 years of consulting experience
• Strong analytical or technical skills
• Strong ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly
• Strong curiosity about our customer base, product, and technology
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
• Experience with AEO/SEO and technical optimization of website (including light web development)

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community