Responsibilities

• Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages.
• Own the day-to-day granular account structure—including campaigns, ad groups, keywords, and creatives—building for both immediate performance and long-term scalability.
• Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI.
• Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency. Contribute directly to the evolution of our internal tooling.
• Proactively identify and execute on opportunities to profitable growth from paid search.
• Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies.
• Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey.

Requirements

• BA/BS degree or equivalent practical experience
• 5+ years of search engine marketing experience (Google, Bing)
• Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools
• Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
• Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
• Demonstrated experience creating and optimizing successful marketing campaigns
• Complex advertising account management experience
• Strong attention to detail and highly adaptable
• Self-starter who will thrive in an ambiguous startup environment
• Competitive, entrepreneurial mindset

Preferred

• Experience working in a high-growth startup environment
• Background in the travel industry
• Proven expertise in leveraging advanced AI tools, platforms, and workflows
• Prior experience working on search experience products
• Proficiency in campaign translation and localization
• Experience with marketing attribution modeling

Benefits

• Top-tier laptop provided
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus