Drive growth marketing for an outdoor/travel audience, owning funnel optimization, inbound scaling, and cross-channel experimentation.

• Build and execute a growth plan that fills the funnel with high‑intent outdoor, travel, and adjacent‑industry brands.
• Create high‑impact content engineered to trigger “Get Started” calls and platform signups.
• Transform our website into a true SEO engine.
• Build and distribute lead magnets that attract high‑intent outdoor brands.
• Maniacally optimize the full funnel, focusing on what happens after someone subscribes, downloads, or engages.
• Manage growth email sequences, from warm‑up flows for unqualified prospects to signal‑based automation.
• Build industry‑based segmentation (outdoor, travel, adjacent) to deliver hyper‑relevant messaging.
• Craft special offers and messaging that move prospects deeper into the funnel.
• Partner with Sales to ensure seamless handoffs and predictable pipeline velocity.
• Own Popfly’s experimentation roadmap across channels, messaging, and acquisition levers.