Senior Growth Marketer

Appleton, WI (Remote)

$85K/yr – $100K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive client growth by managing strategic accounts, delivering measurable digital marketing results, and cross-functional leadership.

  • Own client relationships and ensure delivery of monthly reports and annual business reviews.
  • Must-have: 8–15 years of client management and digital marketing strategy/execution.
  • Standout: Experience across multiple business models (lead gen, D2C/ecom, SaaS) with impact.

Job Description

Drive client growth by managing strategic accounts, delivering measurable digital marketing results, and cross-functional leadership.

  • Own client relationships and ensure delivery of monthly reports and annual business reviews.
  • Must-have: 8–15 years of client management and digital marketing strategy/execution.
  • Standout: Experience across multiple business models (lead gen, D2C/ecom, SaaS) with impact.

Responsibilities

  • Cultivate and maintain strong, long-term client relationships; primary point of contact for client inquiries, feedback, and communication; provide monthly reports and annual business reviews.
  • Collaborate with cross-functional team to refine, enhance, present, and execute monthly and annual goals; develop digital marketing strategies customized to meet client objectives.
  • Break down annual/monthly goals into milestones and weekly tasks; manage projects using ClickUp; ensure high-quality, timely delivery of all projects, campaigns, and deliverables.
  • Lead hands-on execution of strategies through building marketing emails, optimizing ad campaigns, and developing content.
  • Analyze customer behavior, develop and optimize marketing strategies; communicate solutions and guide growth; report trends and next steps; connect activity to revenue growth.
  • Collaborate with specialists and team members on dedicated client accounts and for ad hoc support; identify opportunities for growth and upselling additional services.
  • Achieve and maintain 75% client satisfaction; measure via the client satisfaction and monthly value aligner process; emphasize clarity, trust, and results.
  • Mentor and contribute to internal improvements, supporting team growth and performance.

Requirements

  • 8 - 15 years of client management experience
  • 8 - 15 years of digital marketing strategy and execution experience
  • Recent experience with the majority of the following Digital Marketing strategies /skills:
  • Google Ads
  • Meta (Facebook) Marketing
  • Analytics and tracking environment setup (GA4, GTM, paid ad platforms)
  • Design (Graphics, web pages, email headers, social ads, etc.)
  • Copywriting
  • Landing Page or Website Conversion Rate Optimization
  • Email Marketing & Automation
  • SEO
  • Website Development (WordPress, Divi, Instapage, Shopify, etc.)
  • Analyzing data & reporting
  • Ecommerce, B2B, or SaaS Digital Marketing Strategy Development
  • User Journey mapping and optimization
  • Proven track record of frequently meeting and occasionally exceeding goals for clients across a variety of business models including lead gen, direct-to-consumer (dtc/ecomm), and SaaS subscription business models.
  • Exceptional communication and interpersonal skills. Able to communicate with and guide technical and non-technical audiences in a variety of different mediums.
  • Demonstrates excellent self-management and organizational skills, effectively handling multiple clients and tasks by building and adhering to weekly plans.
  • Demonstrates adaptability while maintaining healthy boundaries.
  • Proactively seeks feedback for growth, follows through on commitments, fosters trust, and elevates team performance.

Benefits

  • clear pathways for career progression and growth within the company.
  • remote-first company culture with headquarters in Appleton, Wisconsin and team members across the US.
Optimal Digital Marketing, Inc. logo

Optimal Digital Marketing, Inc.

At Optimal, we help great companies create tangible growth through strategic digital marketing. Our moon landing is to generate a billion dollars in revenue growth for our clients—we've already delivered $131 million in growth in the past few years.We don't do disconnected marketing tactics. We build complete marketing funnels across Google Ads, Facebook Ads, SEO, and GEO targeting that connect prospecting, conversion rate optimization, and follow-up at every stage of your customer's journey.What makes us different:🗺️ Honest Roadmaps: We create data-driven plans that reflect reality, not wishful thinking👥 Cross-Functional Teams: Your dedicated growth marketer leads specialists who manage just 4 accounts each—not 40—giving you focused attention📊 Closed-Loop Reporting: We track everything from first click to final saleOur clients don't pay for marketing activities; they invest in revenue growth. And they see an average 3-5X return on that investment.If you're tired of marketing that doesn't move your bottom line, let's talk about transforming your approach into a revenue-generating machine.

Founded in 2011
Appleton, Wisconsin, USA
14 employees (8 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
36.2%
Direct
31%
Referral
23.4%
Social
8.6%
Paid
0.8%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
8 (57% of company)