Responsibilities

• Driving qualified leads and new customers from our top startup partners
• Carry a monthly target of both HSFS QLs with an expectation on growing the accounts your support YoY.
• Creating content that resonates with startups and is promoted through our partners marketing distribution channels (organic, social, email)
• Designing content, campaigns, and plays that can become repetitive motions to scale our demand generation efforts globally
• Thinking strategically about how we distribute content through both our partner’s owned and HubSpot’s owned channels (organic, social, email)
• Close collaborating with business development reps in Americas who build relationships with each partner
• Continuously working to understand the goals, challenges, and pains of our partners and how we help them be successful

Requirements

• [Required] 6+ years of experience in partner and/or demand gen focused marketing
• [Required] Knowledge of the venture capital and/or VC-backed US startup ecosystem
• [Required] Experience using HubSpot
• Understanding of content marketing, event marketing, and/or affiliate marketing
• You are a talented copywriter, marketer, and overall storyteller
• Your decisions are driven by qualitative and quantitative insights
• Exceptional at working with cross-functional teams, an excellent communicator, and a strong team-first mindset
• Ability to persuade others on your ideas and seek buy in on your initiatives
• You are self motivated and goal oriented
• Fluency in Spanish would be a big plus!