Responsibilities

• Own Teton’s Digital Growth Engine
• Design and operate the systems that drive awareness and engagement across key digital channels including email, website, and paid media.
• Develop a measurable growth model that connects marketing activity to pipeline and revenue outcomes.
• Lead Email and Lifecycle Marketing
• Build and manage Teton’s email programs including newsletters, product announcements, campaign distribution, and lifecycle nurturing.
• Segment audiences across operators, clinical leaders, and prospects to deliver relevant messaging at the right stage of the buyer journey.
• Work closely with Sales to ensure email programs support outbound motions and re-engage high intent prospects.
• Optimize Website Performance
• Own Teton’s website as a growth channel.
• Improve conversion across key journeys such as product education, content engagement, and demo interest.
• Work with design and product marketing to continuously improve messaging, landing pages, and conversion flows.
• Run Paid Media and Demand Experiments
• Plan and execute paid media campaigns across channels such as LinkedIn and industry publications.
• Translate campaigns and launches into paid programs that drive qualified traffic and measurable engagement.
• Continuously test creative, targeting, and landing page performance to improve efficiency.
• Build Marketing Infrastructure
• Partner with Sales Operations to ensure marketing systems are connected to CRM and reporting.
• Maintain clean data, clear attribution, and strong visibility into performance across channels.
• Create dashboards and reporting that allow the team to understand what is working and where to invest next.
• Support Campaign Execution? (Campaign Strategy to practical distribution plans across email, website, and paid channels.)

Requirements

• 6+ years of experience in growth marketing, demand generation, or digital marketing roles
• Strong experience managing email marketing, website optimization, and paid media
• Experience operating marketing platforms such as HubSpot, marketing automation tools, and analytics systems
• Demonstrated ability to design and run growth experiments across channels
• Strong analytical skills with experience measuring marketing performance and pipeline impact
• Ability to collaborate closely with Sales, Product, and Content teams
• Experience in healthcare, senior living, or regulated industries is a plus but not required.

Preferred

• Experience in healthcare, senior living, or regulated industries is a plus but not required.