Ethos Life

Senior Growth Manager, Re-engagement

USA (Remote)

$127K/yr – $223K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own the Annuities Re-Engagement Roadmap and drive multi-channel campaigns to re-engage post-lead and post-contact prospects, while reducing agent load. Lead three re-engagement modes—triggered messaging, agent-personalized follow-up, and self-serve tools—and oversee lifecycle automation, experimentation, and data-driven segmentation.

  • Own the roadmap and design campaigns to move prospects through a high-consideration journey.
  • Enable self-serve experiences and reduce manual touchpoints while supporting agent-enabled follow-up.
  • Collaborate with data and operations to optimize segmentation, testing, and execution.

Job Description

Responsibilities

  • Own the Annuities Re-Engagement Roadmap. Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects and move them along a multi-call, high-consideration sales journey.
  • Relieve Agent Load. Build interventions — email content, SMS sequences, landing pages, self-serve tools — that push clients along the funnel without requiring agent time on every touch. Agent scaling is a hard constraint; your job is to relieve it.
  • Build Across Three Modes of Re-Engagement: 1) Triggered messaging. Event-driven outbound on the right cadence and channel mix. 2) Agent-personalized follow-up. Tooling and templates that let an agent send the right three articles / dashboards / calculators after a call, fast — and that get smarter over time so the same set isn't sent to everyone. 3) Self-serve client tools. Interactive scenario calculators, dashboards, and member-portal experiences that let clients move themselves along — comparing an annuity vs. a 401(k), modeling income, etc.
  • Lifecycle Automation. Build, test, and optimize complex sequences across channels using our CRM / Marketing Automation platforms. Partner with the offshore ops team for execution — bandwidth on ops is not the bottleneck; strategy, decision-making, and creative are.
  • Experimentation & A/B Testing. Run high-velocity tests on subject lines, send times, channel mix, offer structures, and landing-page variants. Report on statistical significance and roll out winners.
  • Data & Segmentation. Work with the Data team to build dynamic user segments. Ensure the right message hits the right user at the exact moment of intent.

Requirements

  • 6+ Years of Experience in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company.
  • Higher-consideration / higher-AOV product experience strongly preferred.
  • Multi-Channel Mindset across email, SMS, voice / conversational AI, push, in-app, and on-page experiences.
  • Vibe-Coding / Hands-On Building to spin up landing pages and lightweight web experiences.
  • Technical CRM Proficiency with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar).
  • Analytical Mindset & SQL. SQL is required.
  • Copywriting Chops for subject lines and body copy.
  • PM Collaboration with a PM on shared goals / OKR.

Salaries

Posted range

$127K/yr – $223K/yr

Taken straight from the job posting.

The middle of this range ($175K) is 35% above the median base salary for Senior Growth Marketing Manager roles in the United States ($130K).

Senior Growth Marketing Manager median pay in the United States

$130K/yr

Most pay falls between $118K and $155K. Based on 55 salaries.

See all Senior Growth Marketing Manager salariesSee more Senior Growth Marketing Manager jobs
See all Ethos Life salaries

Marketing Team

Median Career Experience
8 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Ben Marullo
Ben Marullo
Product Marketing Manager
At the company for 7 months

Senior Growth Manager, Re-engagement

Ethos Life · USA · Remote