Responsibilities

• Own the growth strategy end to end - from channel selection to execution to scale
• Design, operationalize, and scale repeatable growth loops across direct mail, digital paid channels, and lifecycle campaigns
• Establish and optimize the entire funnel: lead generation, conversion, and activation
• Set clear growth goals (CAC, LTV, activation rate) and build the systems to hit them
• Identify and prioritize high-leverage experiments with the highest ROI
• Architect the growth stack and workflows to accelerate execution, including automation, tracking, and attribution models
• Partner with Product and Engineering to bake growth mechanics directly into the platform

Requirements

• 3+ years of growth or performance marketing experience with proven revenue impact
• Skilled in designing and owning data-driven growth strategies
• Proficient with tools like HubSpot, Zapier, Meta, Google, and LinkedIn Ads
• Deep expertise in funnel design, conversion optimization, and analytics
• Comfortable setting metrics and building processes in ambiguous, high-growth environments
• Experienced collaborating across Product, Engineering, and Sales
• Familiarity with enrichment tools, and analytics platforms (GA4, Hotjar, Looker Studio)
• Leverages AI and automation for scale and operational efficiency

Preferred

• Experience leading growth for a B2B SaaS or marketing technology company
• Proven success launching new channels from zero to meaningful pipeline
• Background in partnerships, referral programs, or lifecycle marketing
• Strong command of data and attribution strategy