Responsibilities

• Run the weekly growth operating loop: read signal, set posture, execute, learn, and plan.
• Translate business targets into channel priorities, agency asks, test plans, and budget posture recommendations.
• Partner with Channel Managers to scale profitable search while managing concentration risk.
• Partner with CRO/Data-Rails to make sure spend decisions are tied to trusted funnel and conversion signal.
• Partner with agencies to ensure output is tied to performance, not activity volume.
• Partner with finance and leadership on CAC guardrails, payback logic, headroom, budget movement, and risk posture.
• Maintain a clear learning system: tests, outcomes, decisions, follow-ups, unresolved risks, and blocked owners.
• Identify the highest-leverage blockers to revenue growth and force prioritization across channels, funnel, creative, agency work, and product/engineering dependencies.
• Build a growth cadence that lets the team make weekly decisions with imperfect data while clearly naming confidence level and risk.
• Make sure channel managers and agencies are executing against the same business truth, not separate platform narratives.

Requirements

• Senior growth leadership experience in ecommerce, DTC, healthcare/telehealth, subscription, marketplace, fintech, or another performance-driven business.
• Strong paid acquisition fluency, especially Google and paid social, with enough depth to pressure-test channel work directly.
• Strong understanding of funnel conversion, measurement quality, creative testing, landing-page strategy, lifecycle, and budget governance.
• Experience managing agencies and internal operators without letting either become a black box.
• Ability to work with executives, finance, product, data, creative, lifecycle, engineering, legal/compliance, and operations.
• Strong business judgment: can make weekly decisions with imperfect data while clearly explaining confidence, risk, and tradeoffs.
• Comfort operating in a high-urgency environment where the work is cross-functional, messy, and commercially important.

Preferred

• You can operate at both board-level and account-level altitude.
• You know how to manage spend without blindly trusting platforms.
• You understand that growth is an operating system, not a pile of channels.
• You can push agencies hard without creating chaos.
• You can turn performance movement into a clear weekly decision.
• You know when the constraint is channel execution, funnel conversion, signal quality, offer, creative, or budget governance.