Responsibilities

• This role serves as the primary subject matter expert for acquisition marketing strategy across DISH TV and Sling TV, focusing on the high-level, hands-on orchestration of a complex paid media ecosystem.
• Solve the challenge of balancing diverse tactics—including OTT, Search, Social, and Affiliate channels—to acquire net-new profitable subscribers at an optimal cost.
• As a high-impact individual contributor supporting the Head of Media, this position ensures that integrated media projects are executed with precision to drive sustainable, long-term growth.
• Drive the strategic acquisition of DISH and Sling subscribers across all paid product lines with a singular focus on net-new, profitable growth.
• Support the development of annual and quarterly media budgets by providing data-backed evaluations of channel performance to lower acquisition costs.
• Execute the deployment of multi-channel campaigns, including broadcast and performance digital, ensuring a unified and effective market presence through rigorous project management.
• Partner with cross-functional teams including Brand, Finance, and MarTech to align media tactics with product roadmaps and financial targets.
• Optimize the total media mix by leveraging econometric modeling and incrementality testing to improve overall business health and return on investment.
• Apply AI-driven capabilities like DCO and personalization to translate performance data into high-converting creative strategies that maximize ROMI.

Requirements

• Expert-level proficiency in the end-to-end management and optimization of paid media campaigns across a diverse ecosystem of digital and traditional channels
• Experience in growing subscriber bases for entertainment or subscription-based businesses with an emphasis on profitable acquisition costs
• Advanced analytical capability to interpret attribution data, ad-serving metrics, and third-party measurement platforms to provide high-stakes investment recommendations
• Exceptional communication and influence skills required to drive alignment across complex internal organizations and present campaign strategies to executive leadership
• AI literacy and application skills to leverage automated bidding, audience modeling, and creative optimization tools for maximum marketing efficiency
• Demonstrated ability to manage external agency partners and vendors effectively, ensuring execution strategies hit specific business goals with minimal daily oversight
• Minimum Education: Bachelor\'s degree from a 4-year university or equivalent combination of education and experience (MBA preferred)
• Minimum Experience: 8+ years of experience leading cross-functional media or marketing campaigns in high-velocity, results-driven environments
• Required Technical Skills: Direct, hands-on experience with: Key marketing platforms (Google Search, Bing, META, major DSPs); Attribution and ad-serving partners (e.g., Kochava, Impact, Flashtalking); Econometric modeling (MMM) and incrementality testing frameworks
• Visa sponsorship not available for this role

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.