Responsibilities

• Own Google Search and Local Services Ads across every market, and expand into Performance Max, Microsoft Ads, YouTube, and Demand Gen where they earn budget.
• Build a multi-location account structure that holds up as we grow from 14 markets to 20+.
• Run keyword strategy, search term mining, match types, negatives, geo targeting, ad copy, bidding, budgets, and ad scheduling yourself.
• Run LSA in every market: verification, service categories, budgets, and daily lead disputes.
• Separate high-value demand (recurring protection plans) from low-value demand, and protect our brand terms.
• Own Google-side tracking (GTM, GA4, conversion actions, enhanced conversions, call tracking) and work with our dev and data team to send sold customers and their value back to Google.
• Forecast spend, leads, customers, and CAC by market, and move budget to where the next dollar works hardest.
• Build a repeatable playbook for launching new markets.
• Find landing page improvements and test them with our creative and web team.
• Run a documented testing roadmap and change log, and report weekly on what changed, why, and what's next.

Requirements

• 5+ years of hands-on Google Ads experience with direct ownership of strategy, budgets, and results.
• Experience in pest control, HVAC, plumbing, electrical, roofing, landscaping, or other home services or multi-location lead generation.
• At least $100,000 a month in Google Ads personally managed, and spend you grew without losing efficiency.
• Hands-on Local Services Ads experience.
• Measurement you can do yourself: GTM, GA4, enhanced conversions, offline conversion imports, and call tracking (CallTrackingMetrics, CallRail, or similar).
• Clear writing and plain explanations for leadership. Strong Excel or Google Sheets skills.

Preferred

• Pest control experience, in-house or agency.
• Six-figure monthly Google Ads budgets.
• A Google channel you built or rebuilt from a low base, or new local markets you launched from scratch.
• Value-based bidding fed by CRM data. Experience with FieldRoutes, ServiceTitan, PestPac, Salesforce, or HubSpot.
• Call-driven lead generation at scale, incrementality testing, and Google Ads certification.

Benefits

• Base salary of $95,000 to $125,000, based on experience
• Comprehensive benefits package: health, dental, vision, life, and disability insurance, with 401(k) matching
• Paid time off