Responsibilities

• Plan, launch, and optimize campaigns across: Google Search, Performance Max, Display, YouTube Ads
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Own keyword strategy, including: Keyword research and match-type structuring; Negative keyword management; Search query mining for new opportunities
• Manage bid strategy, budget allocation, and account/campaign structure
• Collaborate closely with landing page designers and copywriters to: Develop new ad copy and asset variations; Test ad copy, extensions, and assets at scale; Identify and scale winning ad groups
• Continuously test and optimize: Ad copy, assets, and offers; Audience signals and targeting layers; Landing pages and funnels
• Implement and manage tracking systems: Google Tag Manager, Conversion tracking, Enhanced Conversions; Offline conversion imports; CRM integrations

Requirements

• 5+ years experience in Google Ads media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in Google Ads (Search, PMax, Display) — required
• Experience in one or more of: Mortgage
• Solar
• Insurance
• Home services
• Strong understanding of: CPL optimization
• Funnel metrics (CTR, CVR, CPA, LTV)
• Bid strategy and Smart Bidding frameworks

Preferred

• YouTube Ads — strongly preferred

Benefits

• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises