Senior Go-To-Market Specialist, IMDb Ad Specialists at Amazon.com | Santa Monica, CA | $143K/yr – $213K/yr

Senior Go-To-Market Specialist, IMDb Ad Specialists

Santa Monica, CA (Unknown)

$143K/yr – $213K/yrSenior Level6+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive IMDb’s global go-to-market and sponsorship program, translating capabilities into seller-centric narratives and assets.

Own global GTM and sponsorship program from packaging to delivery
Must-have: 6+ years of marketing experience with cross-functional programs
Standout: Data-informed insights and collaboration with product/analytics teams

Role scope is global with a focus on US, CA, UK, DE, AU
Develop and execute go-to-market strategies that showcase IMDb’s capabilities, working backwards from seller needs to drive product awareness, adoption, and retention
Own IMDb’s sponsorship program from package creation through flawless campaign delivery
Partner with internal stakeholders (e.g. product, program, events, legal/PR) to translate IMDb’s capabilities into customer-facing narratives that resonate with sellers across diverse marketplaces
Empower sales by creating and managing an ad solutions toolkit inclusive of compelling marketing collateral, launch announcements, case studies, vertical insights, sizzle reels, etc.
Capture and provide customer feedback to inform prioritization and innovation for product roadmaps, betas, sponsorships and creative formats
Partner with Insights and Analytics team on data that strengthens the IMDb value proposition
Develop insights and enhanced positioning that keeps IMDb competitive in the rapidly evolving AI assistant space

6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using data and metrics to drive improvements
Knowledge of general AI tools

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parential leave