Responsibilities

• Market, Consumer & Growth Strategy
• - Develop deep expertise in consumer needs, behaviors, market dynamics, and the competitive landscape
• - Identify opportunities to grow engagement, retention, and lifetime value across Resmed’s consumer digital portfolio
• - Build value propositions and business cases grounded in consumer need, health outcomes , commercial potential, and feasibility
• Positioning & Go-to-Market
• - Define segmentation, targeting, positioning and narratives for consumer digital products , features, and services
• - Lead global go-to-market strategy from early product development through launch, adoption, and optimization for LTV initiatives
• - Develop strategies across pricing, placement, promotion and build scalable GTM playbooks that enable Marketing, Commercial, and regional teams to execute effectively
• Lifecycle & Product Growth
• - Develop strategies that grow product value beyond launch, from onboarding through long-term engagement

Requirements

• 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories
• Proven success driving engagement, retention, or lifetime value for health products
• Strong experience leading positioning, value proposition development, and go-to-market strategy
• Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, and digital experience and conversion rate optimization
• Experience using market research, consumer insight, behavioral data, competitive intelligence, and experimentation to guide product and marketing decisions
• A track record of influencing teams, roadmaps, priorities upstream and downstream
• Strong commercial judgment and experience with business cases, pricing, placement, promotion, or new business models
• Experience leading cross-functional teams in complex, global, matrixed organizations
• Exceptional communication, executive presence, and stakeholder management skills
• High ownership, a bias toward action, and comfort operating in ambiguity.

Preferred

• Experience in healthcare, connected devices, consumer technology, subscriptions, or platforms, or other recurring consumer businesses is valuable.

Benefits

• comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.