Senior Global Marketing Manager

Plymouth, MN (On-site)

$113K/yr – $227K/yrSenior Level6+ years expFull time

Posted 10 days ago

Job Summary

Own and execute global downstream marketing strategy across geographies, translating it into actionable programs, collaborating with regional partners, and guiding digital initiatives and product-launch readiness.

  • Define global downstream marketing programs
  • Lead omnichannel and digital initiatives
  • Coordinate with R&D, Sales, and regional teams

Job Description

Responsibilities

  • Develop and execute global downstream marketing strategies aligned with SI business priorities and growth objectives
  • Translate global strategy into clear, actionable programs and tools that enable effective execution across regions
  • Collaborate with our regional partners to incorporate local insights into global strategies
  • Develop messaging and marketing campaigns and global competitive strategy in collaboration with creative agencies and marcomm to drive our strategic commercial goals
  • Lead the development and execution of digital marketing initiatives and omnichannel strategy
  • Lead global downstream marketing strategy and commercial readiness for product launches in the main geographies worldwide, working closely with regional marketing, R&D, Operations and sales teams
  • Be an expert in the Amplatzer family of products, procedures and clinical data and work closely with Clinical and Med Affairs teams to drive our podium and publication strategy
  • Maintain in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs to drive our competitive strategies
  • Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
  • Engage with KOLs and assess customers' needs to drive strategic marketing initiatives and enhance product development

Requirements

  • Bachelors' Degree with 6+ years related marketing or product management experience. MBA with 2+ years of related experience also considered.
  • Prior marketing experience within medical device or healthcare industry
  • Demonstrated experience developing and executing downstream marketing or commercial strategies
  • Knowledge/ability to develop and execute a new product launch
  • Strong analytical skills as well as written and oral communication skills
  • Experience in working in a matrix environment with global and cross-functional partners
  • Able to understand technical and scientific information
  • Able to interact with physician customers and appropriately represent the company
  • Able to influence and motivate individuals from sales, marketing, R&D, clinical and other functional areas to drive franchise forward
  • Ability to complete multiple projects simultaneously with tight deadlines on time and on budget

Preferred

  • Master’s degree or other advanced degree preferred
  • Experience in Medical Device, Pharma or Biotech required; experience in Structural Heart industry is desirable

Benefits

  • Career development with an international company where you can grow the career of which you dream.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Salaries

Posted range

$113K/yr – $227K/yr

Taken straight from the job posting.

See all Abbott Laboratories salaries

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Senior Global Marketing Manager

Abbott Laboratories · Plymouth, MN · On-site