Responsibilities

• Develop and execute global downstream marketing strategies aligned with SI business priorities and growth objectives
• Translate global strategy into clear, actionable programs and tools that enable effective execution across regions
• Collaborate with our regional partners to incorporate local insights into global strategies
• Develop messaging and marketing campaigns and global competitive strategy in collaboration with creative agencies and marcomm to drive our strategic commercial goals
• Lead the development and execution of digital marketing initiatives and omnichannel strategy
• Lead global downstream marketing strategy and commercial readiness for product launches in the main geographies worldwide, working closely with regional marketing, R&D, Operations and sales teams
• Be an expert in the Amplatzer family of products, procedures and clinical data and work closely with Clinical and Med Affairs teams to drive our podium and publication strategy
• Maintain in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs to drive our competitive strategies
• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
• Engage with KOLs and assess customers' needs to drive strategic marketing initiatives and enhance product development

Requirements

• Bachelors' Degree with 6+ years related marketing or product management experience. MBA with 2+ years of related experience also considered.
• Prior marketing experience within medical device or healthcare industry
• Demonstrated experience developing and executing downstream marketing or commercial strategies
• Knowledge/ability to develop and execute a new product launch
• Strong analytical skills as well as written and oral communication skills
• Experience in working in a matrix environment with global and cross-functional partners
• Able to understand technical and scientific information
• Able to interact with physician customers and appropriately represent the company
• Able to influence and motivate individuals from sales, marketing, R&D, clinical and other functional areas to drive franchise forward
• Ability to complete multiple projects simultaneously with tight deadlines on time and on budget

Preferred

• Master’s degree or other advanced degree preferred
• Experience in Medical Device, Pharma or Biotech required; experience in Structural Heart industry is desirable

Benefits

• Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
• Abbott is an Equal Opportunity Employer, committed to employee diversity.
• - Career development with an international company where you can grow the career of which you dream.
• - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• - An excellent retirement savings plan with high employer contribution
• - Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• - A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• - A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.