Responsibilities

• Act as Senior Business Partner to Global Marketing to coordinate budget allocation discussions and marketing effectiveness, by analysing marketing channels, and providing scenario modelling to guide reinvestment or budget reallocation.
• Support on strategic longer-term decision making and budget allocation assumptions through Mid and Long Range Planning.
• Advance the global ROI methodology including global post-campaign analysis.
• Assessing historical and current state performance to provide ROI / KPI benchmarks across business units and channels.
• Support with the development and standardisation of Marketing KPI tracking, including campaign ROI, Customer Acquisition Costs (CAC) and media efficiency, ensuring clear alignment between spend and business outcomes.
• Lead analysis of Marketing investment across Global Marketing and Studio Marketing, delivering consolidated reporting and actionable insights.
• Develop and present business cases for new marketing initiatives, partnerships, and merchandising opportunities to support strategic investment decisions.
• Manage coordination between Planning and Global Marketing to ensure accurate forecasting and reporting of marketing spend and associated revenue performance.
• Drive global consistency in spend tracking by working closely with regional, global and studio teams to establish methodologies, governance and best practices.
• Partner with Analytics teams to support with marketing measurement and attribution journey.