Senior Field Marketing Specialist - 2 Positions in these locations: North Carolina or South Carolina, and Texas

Columbia, SC (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role focuses on organizing events, B2B outreach, and partnerships with fishing communities to increase brand presence. It requires a strong track record in sales/account management, relationship building, and communication. The benefits package at Columbia supports well-being and includes medical, retirement, and wellness perks.

Job Description

Responsibilities

  • Organize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners.
  • Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness.
  • Collaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions.
  • Maintain feedback loop with sales leads to identify trends and surface new account opportunities.
  • Coordinate product seeding, social collaborations, and content activations to expand brand reach.
  • Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities.
  • Create and manage social content that highlights influencers, events, products, partnerships, and community.
  • Align content strategy with seasonal marketing plans and brand guidelines.
  • Support performance marketing efforts across email, social, and digital platforms.
  • Use analytics and segmentation to optimize campaign performance and generate qualified leads.
Columbia Sportswear Company logo

Columbia Sportswear Company

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit. Over the last 80 years, Columbia and our family of brands, Sorel, prAna, and Mountain Hardwear, have grown to over 10,000 employees and proudly sell products in over 100 countries. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available around the world, we're proud to be based in the Pacific Northwest where the lush forests, snow-covered mountains, rugged coastline, and wide-open spaces serve as our playground. This is where we hike, fish, hunt, camp, climb, shred, paddle, golf, run, and just enjoy the fresh air with friends. We hope to see you out there.Columbia Sportswear Company (the “Company”) is now using LinkedIn's AI Assistant technology as part of our recruiting process (see LinkedIn’s terms and conditions). This innovative tool helps enhance efficiency, improve candidate matching and streamline the recruitment process. However, to ensure fairness, a member of the Company’s recruiting team will be involved in every step of the recruiting process. By proceeding with my application, I acknowledge I have read and understand my personal information is processed in accordance with the Company's Applicant & Employee Privacy Notice. LinkedIn Terms & Conditions: https://www.linkedin.com/legal/jobs-terms-conditionsCSC Applicant & Employee Privacy Notice: https://www.columbiasportswearcompany.com/privacy-policy

Founded in 1994
Portland, Oregon, USA
7.7K employees (791 in marketing)

Traffic Signals

Monthly Visitors
11.9K
Traffic Source Mix
Search
35.2%
Direct
46.7%
Referral
9.4%
Social
7.4%
Paid
1.2%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
520 (7% of company)
Median Career Experience
15 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

Recent News