Responsibilities

• 2026 & Early 2027 Priority - Drive US Event Execution:
• Collaborate with the Global Head of Experiential Marketing to lead the end-to-end planning and execution of all local and regional Tier 1 and Tier 2 events, while providing strategic support and on-site assistance for key global trade shows and activations.
• Lead the hands-on planning and end-to-end operational execution of regional B2B events (Tier-3 activations, VIP dinners, office meetups) tailored to key US accounts and target Ideal Customer Profiles (ICPs).
• Partner with US Sales: Work directly with regional sales leaders on guest curation, account target outreach, and event alignment to generate and move prospects through the funnel.
• Track event ROI : Monitor, measure and report on event performance to optimize future events, including ensuring event data is up to date in our CRM system.
• Leverage Modern Workflows: Utilize AI tools and marketing software to streamline operational workflows, event execution, and reporting efficiency.
• Future Scope of Potential Expansion:
• Campaigns & Enablement: Develop pre/post-event marketing campaigns, create tailored sales enablement collateral (case studies, presentations, summaries), and localize global messaging for the US market.
• Data & Pipeline ROI: Monitor lead flows, track CRM data, and analyze campaign performance to connect marketing activities directly to sales pipeline growth.

Requirements

• 3+ years of B2B marketing experience, with a background in field marketing, events, or regional campaigns.
• Proven track record of executing B2B events end-to-end, with the readiness to focus 100% on operational event execution through 2026 and early 2027.
• Understanding of marketing campaigns, lead sequencing, and how field activities translate into sales funnels (MQLs, SQLs, and closed pipeline).
• Demonstrated ability to evaluate event data, draw commercial insights, and optimize future activities.
• Excellent stakeholder management skills, with the ability to collaborate seamlessly across US regional sales and global marketing teams.
• Experience with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo.
• It would also be music to our ears if you have experience working within a global/matrixed company structure, adapting central marketing strategies for local US market nuances.