Senior Field Marketing Specialist (12-month Term)

Responsibilities

• Support the development and execution of U.S. East field marketing plans aligned to sales priorities, campaigns, target accounts, and regional business needs.
• Translate approved plans into clear project timelines, task lists, milestones, and deliverables.
• Coordinate campaigns and programs from launch through follow-up, ensuring details are accurate and deadlines are met.
• Identify risks, dependencies, or delays early and communicate them to the appropriate stakeholders.
• Develop field marketing judgment by learning how program decisions connect to pipeline and revenue objectives.
• Build productive working relationships with account executives, sales development representatives, sales leaders, and marketing partners.
• Coordinate program details, account lists, invitations, communications, follow-up actions, and sales enablement materials.
• Prepare clear status updates and help keep sales teams informed, engaged, and accountable for agreed actions.
• Gather feedback from sales and marketing partners and apply it to improve future programs.
• Execute regional components of integrated demand-generation campaigns, including email, digital, webinar, event, and sales activation tactics.

Requirements

• 3+ years of experience in B2B marketing, field marketing, demand generation, events, campaigns, partner marketing, or a related role, preferably in technology.
• Strong organizational and project-management skills with close attention to detail and deadlines.
• Demonstrated ability to coordinate multiple programs, stakeholders, and priorities at the same time.
• Clear written and verbal communication skills and confidence working with sales and marketing partners.
• A proactive, dependable approach with strong follow-through and willingness to take ownership.
• Interest in learning field marketing strategy, ABM, pipeline generation, executive engagement, and sales alignment.
• Basic understanding of B2B demand generation, lead management, campaigns, or events.
• Comfort working with data, spreadsheets, budgets, and performance reports.
• Experience with Salesforce, Eloqua, 6sense, Microsoft 365, or similar marketing and productivity tools is preferred.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.

Preferred

• Growth and development within the role: Learn how to build regional marketing plans aligned to sales priorities and target-account needs.
• Develop stronger capability in ABM, demand generation, executive engagement, pipeline measurement, and marketing ROI.
• Gain experience partnering with sales leaders and cross-functional marketing teams.
• Progress from executing defined programs to independently recommending strategies and investments based on data and market insight.