Senior Field Marketing Manager (Financial Services)

USA (Remote)

$100K/yr – $153K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Financial Services marketing engine end to end, shaping ABX programs, events, and cross functional GTM plans to drive pipeline and revenue in enterprise buying cycles.

  • Own pipeline strategy across the Financial Services segment and translate priorities into executable go to market plays.
  • Coordinate with Sales, Customer Success, and RevOps to identify priority buyers, create personalized plays, and drive customer expansion and new logo acquisition.
  • Lead industry events, executive dinners, and customer experiences while aligning content and campaigns with product and marketing messaging.

Job Description

Responsibilities

  • Own Pipeline Strategy
  • Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets
  • Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition
  • Assess market opportunities and recommend investment strategies based on business performance and market dynamics
  • Execute ABX Programs & Events
  • Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized programs and plays that support the customer buying journey
  • Lead the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns
  • Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences
  • Lead Cross-Functional Execution
  • Serve as the primary marketing partner for Financial Services North America GTM leadership and team
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Seismic

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, approximately 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.To learn more, visit Seismic.com.

Founded in 2010
San Diego, California, USA
1.3K employees (99 in marketing)