Senior Field Marketing Manager

Responsibilities

• Develop, communicate, and execute marketing strategy and plan, both near and long-term for the regions (including consideration for channel partners, tech alliances and direct sales)
• Execute modern, multi-channel strategies based on the unique requirements of each region including a series of online and offline events
• Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
• Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for Sales
• Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
• Develop and manage customer reference, referral and retention strategies and programs
• Identify and target customers for referrals, then create the case studies for use in marketing campaigns
• Lead the channel marketing function that is also aligned to the regions which includes channel partner focused (virtual) events, joint programs and initiatives including the funding and management of partner MDF programs.
• Lead and grow a high performing field marketing team that operates with discipline

Requirements

• 5+ yearsb experience in B2B Marketing (ideally cybersecurity or enterprise software)
• Bachelor's degree or equivalent experience
• Proven experience working with sales leadership, marketing and product teams to build effective relationships and programs
• Demonstrated success planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment
• Experience using Salesforce, Pardot, ABM and other marketing software

Benefits

• We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes:
• - We reward strong performance through role-specific incentive programs, including either an annual bonus program or a competitive commission plan
• - Competitive benefit program
• - Paid parental leave
• - Matching RRSP or 401K program
• - Competitive employee referral bonus
• Artificial Intelligence (AI) Notice: As part of our recruitment process, eSentire may use Artificial Intelligence (AI) tools to assist recruiters with reviewing and summarizing application materials. All candidate evaluations and hiring decisions are made by members of our hiring team