Senior Field Marketing Manager at anecdotes | Palo Alto, CA

anecdotes

Senior Field Marketing Manager

Palo Alto, CA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end enterprise event programs for a B2B SaaS company with a focus on ROI and cross-region coordination.

Must-have: 3+ years in B2B SaaS events with end-to-end ownership
Standout: experience managing budgets, KPIs, and vendor partnerships at scale
Standout: collaboration across regions and cross-functional teams to deliver enterprise events

Job Description

Responsibilities

Own end-to-end execution of events, including conferences, executive dinners, roundtables, partner events and more
Oversee the end-to-end event process, from strategic selection and investment proposals to planning, execution, and reporting/analysis.
Oversee all event logistics, including preparation, space allocation, vendor management, technology, staffing, swag, signage, exhibit properties, and ongoing communications.
Collaborate with the broader marketing team to determine the best campaign plan to support events and other marketing activities.
Ensure all activities achieve standards, adhere to current messaging, and remain within branding guidelines.
Closely monitor KPIs and metrics to measure program effectiveness. Manage budgets effectively, ensure resources are allocated efficiently, and analyze data to optimize programs and demonstrate ROI.
Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.

Requirements

3+ years of marketing and event experience for B2B SaaS companies
Experience in the GRC or Cyber Security industry a plus
Ability to multitask programs and projects with short timeframes. Competing priorities and ambiguity do not slow you down.
Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment
Ability to use data and analytics to drive decision-making as well as strong analytical skills to quantify impact on lead and pipeline generation activities.
Problem solver who can anticipate problems, know when to escalate, understand what tradeoffs should be made, and balance the needs of the business with delivering an experience that is valuable to the attendees
Detail oriented planner with strong project management skills and ability to manage timeline with many moving parts and stakeholders, who can prioritize effectively to drive execution.
Collaborate across regions: Manage time zone differences and ensure smooth execution across distributed teams
Relentlessly high standards
Experience with MarTech systems such as Hubspot
Ability to travel to events and activities (Approximately 25%, mostly in North America. Some international travel may be required.)

anecdotes

3.5 Glassdoor

Anecdotes is the only AI-native enterprise GRC platform. AI is only as smart as the data it's built on, which is why Anecdotes runs on a foundation of complete, accurate, and structured data, automatically collected from your systems and trusted by the world’s largest enterprises and auditors. With AI embedded across every task—audits, risk management, continuous control monitoring, and everything in between—you can finally get GRC right. Learn more at: Anecdotes.ai

Founded in 2020

Palo Alto, California, USA

156 employees (23 in marketing)

www.anecdotes.ai

48% recommend to a friend