Responsibilities

• Develop and execute ABM strategies for high-priority accounts.
• Create personalized, multi-channel campaigns leveraging email, digital ads, social media, and events.
• Design and deliver 1:few and 1:many ABM programs to complement 1:1 initiatives.
• Ensure ABM efforts are integrated with broader field marketing campaigns and corporate initiatives to maximize impact.
• Work with sales to identify target accounts and accelerate pipeline growth.
• Monitor and analyze ABM performance metrics, including account engagement, influenced pipeline, and ROI, providing actionable insights for continuous improvement.
• Coordinate executive engagement activities, including VIP events, roundtables, and customized outreach efforts.
• Collaborate with the partner team to develop co-marketing programs that drive joint pipeline growth.
• Design and implement integrated regional marketing programs aligned with business objectives.
• Manage end-to-end event strategy, including budgeting, promotion, and ROI analysis.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of experience in field marketing, event marketing, or related roles.
• Proven success in ABM strategy and execution for enterprise accounts.
• Hands-on experience with ABM platforms (e.g., Demandbase) and marketing automation tools.
• Strong project management, communication, and analytical skills.
• Creative thinker with a data-driven approach and a passion for results.
• Results-driven and willing to go the extra mile to achieve targets
• Must be legally able to work in the U.S. without requirement for any type of visa sponsorship / transfer now, or, at any time in the future.
• Local residents only, with ability to work on site 3 days or more/week

Preferred

Benefits

• Hybrid work model for workplace flexibility
• Comprehensive health, dental, and life insurance
• Short and long-term disability coverage
• RRSP matching for financial security
• Flexible time-off policies for work-life balance
• Employee assistance program for mental well-being
• Learning benefits, including a LinkedIn Learning subscription and seminars