Senior Field Marketing Coordinator, Midwest

Responsibilities

• Execute integrated marketing campaigns that drive awareness, engagement, lead generation, and sales opportunities across priority industries and customer segments.
• Collaborate with marketing and sales teams to align on messaging, audience targeting, and regional business priorities.
• Manage timelines, deliverables, content, and channel coordination across email, social media, digital advertising, webinars, and other marketing channels.
• Monitor and analyze campaign performance, including engagement, lead generation, conversion, and marketing influenced pipeline – and recommend improvements to messaging, audience targeting, channel mix, and execution.
• Track campaign budgets and coordinate related vendor expenses.
• Work closely with the Midwest Field Marketing team on key initiatives such as email management and event support.
• Collaborate with corporate marketing and other field marketing teams to adapt campaign approaches, share insights, and improve consistency across business areas.
• Maintain current knowledge of marketing tools, campaign practices, and relevant product and industry information through ongoing learning and development.
• Other duties as assigned.

Requirements

• Experience coordinating integrated, multichannel marketing campaigns with multiple deliverables, stakeholders, and timelines.
• Understanding of how digital marketing, content, email, webinars, and other marketing tactics work together to support broader campaign objectives.
• Strong project management, organizational, communication, and collaboration skills.
• Ability to analyze campaign performance and use data to recommend improvements.
• Familiarity with CRM systems, marketing automation, email marketing platforms, and campaign reporting tools, including Salesforce.
• Ability to manage multiple projects simultaneously, solve problems independently, and adapt to changing priorities.
• Strong attention to detail and ability to prioritize work effectively.
• Collaborative mindset and ability to work effectively with marketing and sales stakeholders.
• Demonstrated competency in business acumen, strategic thinking, communication, teamwork, accountability, and self development.

Preferred

• Experience with Salesforce and familiarity with marketing automation or campaign management platforms preferred.
• Experience in B2B technology, channel marketing, partner marketing, or account based marketing preferred.