Senior Field Marketing & ABM Manager, West

Responsibilities

• Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
• Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
• Track impact through account engagement, pilots started, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
• Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Requirements

• 5-7+ years experience in field, experiential, growth, or ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
• Comfortable moving fast, experimenting, and adjusting in real time.
• Strong collaborator who earns trust with Sales quickly.
• Comfortable with 25% travel, up to 50% seasonally.

Preferred

• Previous experience marketing to IT, Engineering, or Security leaders

Benefits

• Impact : Be a key player in shaping the success of our product and company.
• Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture : Join a culture that values innovation, ownership, accountability, and fun.