Responsibilities

• Own the Federal and Public Sector field marketing strategy across civilian agencies, DoD, DIB suppliers, and SLED - building a program portfolio that reflects the distinct buying dynamics of each segment and ladders up to pipeline outcomes, not event attendance.
• Partner with Federal sales leadership to align field programs to territory priorities, agency coverage gaps, and active pipeline opportunities - ensuring field marketing is a revenue partner to the Federal sales team, not a support function.
• Define ROI thresholds as a hard gate for all Federal field investments, with 30-day post-event pipeline reviews standard across all programs.
• Develop and maintain a Federal field marketing calendar aligned to agency budget cycles, procurement timelines, and key Federal market moments - ensuring programs are timed to when buyers are actually in a position to engage, not just when events happen to fall.
• Design and execute field programs tailored to Federal and Public Sector audiences - including agency-focused roundtables, compliance-driven executive dinners, DIB supplier
• Ensure all Federal field programs have coordinated SDR and partner sales outreach and defined follow-up motions that capitalize on field engagement before pipeline decays.
• Work closely with the Channel Field Marketing Manager and Carahsoft to design and execute co-marketing programs that drive Federal pipeline through indirect routes - including joint events and partner-led demand generation targeting agency and DIB audiences in partnership with the campaigns team.
• Partner with the Federal sales team and channel partners on co-sell event motions - including agency briefings, partner-hosted roundtables, and compliance-focused workshops targeting FedRAMP, CMMC, and CISA KEV response use cases.
• Civilian Agencies - Build programs that speak to civilian agency security and IT leadership around compliance mandates, CISA KEV rapid response, and the operational burden of continuous vulnerability management at scale.
• DoD and Defense Industrial Base - Design field programs and partner activations that speak directly to the NSA CAPT proof point, CMMC compliance requirements, and the specific threat environment facing DIB suppliers and defense contractors.

Requirements

• 5+ years of B2B field marketing experience, with meaningful time owning programs in the Federal or Public Sector market.
• Demonstrated understanding of how the Federal government buys - including agency budget cycles, procurement constraints, compliance frameworks, and the partner-led sales motions that define the Federal technology market.
• Experience executing field programs across at least two of the following segments: civilian agencies, DoD, Defense Industrial Base, or SLED.
• Proven track record driving pipeline through Federal field programs - with CPO and pipeline contribution data to back it up.
• Experience working with Federal channel partners, distributors, and systems integrators on co-marketing programs - including MDF management and partner-led event execution.
• Strong cross-functional collaboration skills; ability to work effectively with Federal sales leadership, channel, SDR teams, demand gen, and product marketing.
• Familiarity with Federal compliance frameworks relevant to cybersecurity - including FedRAMP, CMMC, FISMA, and CISA KEV - and the ability to translate them into field program themes that resonate with agency and DIB audiences.
• Proficiency with Salesforce for pipeline tracking, Federal account coverage, and field program attribution.
• Highly organized with the ability to manage multiple programs, partner relationships, and agency-specific timelines simultaneously.

Preferred

• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets with a Federal focus.
• Familiarity with Carahsoft and the broader Federal distribution ecosystem.
• Background in or direct exposure to the Defense Industrial Base - either through prior employer or as a practitioner.
• Experience with NSA, CISA, or DoD-adjacent programs and the ability to speak credibly to practitioners operating in those environments.
• Familiarity with intent data and ABM tools such as ZoomInfo Co-Pilot and ReachDesk/Sendoso in support of Federal account-level coverage.
• Experience with Pardot, Marketo, or HubSpot for campaign setup and marketing automation in support of Federal field programs.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.